How to Use InVideo to Create Stunning Videos for Your Brand
As the digital world continues to expand, brands are now seeking new and innovative ways to catch the attention of their target audience. One of these ways is through video marketing.
Video marketing has become increasingly popular due to its ability to convey emotions and messages more compellingly than traditional text or images. It’s estimated that 81% of businesses use video as a marketing tool, which is set to increase in the coming years.
Explanation of InVideo
To create stunning videos for your brand, you need a versatile and easy-to-use tool, and that’s where InVideo comes in. InVideo is a cloud-based video creation platform that allows users with little or no video editing experience to quickly and effortlessly create professional-looking videos. With over 4000 pre-made templates, you can create videos for various types of content, such as social media posts, brand intros/outros, promotional videos, explainer videos, and so on.
Importance of Video Marketing for Brands
The importance of video marketing must be balanced when building and promoting your brand. Video content helps convey your message more effectively by evoking powerful emotions in your audience using sound effects, music selection, or background music tracks.
This creates an emotional connection between your brand and target audience, enhancing engagement rates. Successful brands today recognize the impact generated by visual content through online advertising campaigns, including search engines or social media platforms like Facebook or Instagram.
Purpose of this Guide
This guide provides an overview of how you can use InVideo’s platform to create stunning videos for your brand quickly, even without prior experience with editing software. From customizing templates with images/footage/stickers to adding text and graphics, we’ll guide you through the various steps in creating a professional video that reflects your brand’s message and visual identity. Following this guide, you can create high-quality videos to enhance your brand influence, provide value to your audience, and increase conversion rates for your products or services.
Getting Started with InVideo
Creating an Account
Before you can start using InVideo, you must create an account. Signing up is easy and free and can be done in just a few simple steps.
Once you have created your account, you can log in to your dashboard, where all your videos are stored. With a free account, you can make up to 60 seconds of video footage, including the InVideo watermark.
To create your account, navigate to InVideo’s website and click the sign-up button. You will be prompted to enter your email address and choose a password.
Then, confirm your email address through the link sent to your inbox, and voila! You now have full access to all of InVideo’s features.
Navigating the Dashboard
Once you have created an account, you will be directed to the dashboard where all your projects are stored. From here, you can easily access any video project that needs editing or continue working on a current project.
The dashboard is easy to use and intuitive, with clear instructions on how to navigate around it. On the left side of the dashboard, you will notice four primary tabs: Projects, Templates, Media Library, and Brand Kit.
The Projects tab displays all of your current projects. In contrast, the Templates tab offers ready-made templates for different types of videos, such as social media or promo videos. The Media Library stores all uploaded images or footage. At the same time, Brand Kit allows users to keep their brand colors and logos for easy customization in future projects.
Choosing a Template or Starting from Scratch
When creating a new project in InVideo’s editor, users have two options: starting from scratch or using one of their pre-made templates as a starting point. If going for the latter option, browse their wide selection of templates suitable for any video.
Once you find the perfect template, click on it to start editing. If you decide to start from scratch, the editor will load a blank canvas, and you can begin to build your video from the ground up.
This option may require more time and effort, but it allows for complete creative control over every aspect of your project. You can add text or graphics using InVideo’s built-in tools or upload your images and videos to create a unique video tailored to your brand.
Customizing Your Video
Now that you have selected your template or started from scratch, it’s time to customize your video to align with your brand. This section will explore ways InVideo enables you to create unique and tailored videos for your brand. From adding text and graphics, choosing fonts and colors, using overlays and stickers, adding logos and watermarks, and incorporating media – we’ll cover all of the critical features for customizing your video.
Adding Text & Graphics
Text is essential to any video as it helps communicate information more effectively. With InVideo, you can add text in several ways, such as title cards, captions, or subtitles. You can choose from various fonts available within the platform or upload your custom font using the “Upload Font” option under “Typography.”
Choose typography based on the purpose of the video, be it formal or informal. In addition to text, you can also add graphics such as shapes, icons, or lines to enhance visual appeal.
InVideo offers a vast library of over 10 million stock images that can be used in videos without any attribution required. You can also upload custom graphics like logos or illustrations as .svg files which help make sure they don’t lose quality when resized.
Choosing Fonts & Colors
The right fonts and colors help create a consistent look for your brand in all marketing materials, including videos. With InVideo’s typography features, you can choose from an array of professional-looking fonts that match your brand’s style guide.
Moreover, with color picker tools available within the interface, choosing colors has always been challenging! You can match specific color codes with those on your website so that everything looks uniform across platforms.
Using Overlays & Stickers
Overlays and stickers are eye-catching elements that add a fun and playful touch to your videos. InVideo offers a vast library of pre-made stickers that can be added to your video with just one click.
You can also create custom overlays by selecting the “Overlay” option in the timeline bar at the bottom of the screen. This tab gives you access to unique overlays like gradients, patterns, and more.
Adding Logos & Watermarks
Adding logos and watermarks helps establish brand identity within the video. With InVideo’s toolset for branding options, you can add custom logos or watermarks anywhere in your video. These elements help ensure that your audience recognizes your brand easily while watching.
Incorporating Media: Images, Videos & Voiceovers
InVideo also enables you to incorporate media into your video seamlessly. You can upload images and videos from your personal library or choose from a vast selection of stock footage provided by InVideo; this feature saves both time and money for amateur content creators!
Additionally, if you’d like to add a voiceover commentary for better engagement with viewers, use InVideo’s built-in voice recorder to record audio clips directly onto your video. The next step is to apply these formatting tips to any other media added so that everything matches visually throughout the entire length of the video!
Advanced Features in InVideo
Once you’ve mastered the basics of InVideo, it’s time to explore its more advanced features. These features allow you to add more depth and personality to your videos, making them stand out. The following are some of the most exciting advanced features that InVideo offers:
Transitions, Animations, & Effects
Transitions are a great way to add polish to your videos by creating a seamless flow between different scenes or segments. Some popular transition options include fade in/out, zoom in/out, slide up/down, and many more. To apply transitions in InVideo, select the transition and drag it onto the timeline between two clips.
Animations can bring movement and life to text or graphics within your video. For example, you can add a bouncing effect to a logo or use a typewriter animation for text overlay.
InVideo has an extensive library of animations you can choose from – click on the “Animations” tab on your dashboard and browse through various categories. In addition to transitions and animations, InVideo offers special effects like blur or glitches that can be applied to any video element.
These effects are perfect for adding drama or emphasizing certain aspects of your video content. Transitions, animations, and effects offer endless possibilities for creative expression within your videos.
Adding Animations to Text or Graphics
One way to make text overlays more engaging is by adding animations that draw attention to important words or phrases. This technique is particularly effective when paired with sound effects, creating a solid audio-visual impact on viewers. To add an animation effect using Invideo, you only need to select “Text Animation” when editing text on screen, then choose one from the vast array available in their library.
You can customize these effects by adjusting the speed, timing, and duration. Adding animations to graphics allows you to create dynamic visual experiences that capture your audience’s attention.
For instance, you can use a twirl effect on an image or graphic element to make it more compelling. You can also choose from various products like bouncing, rotating, and zooming.
Special Effects like Blur, Glitch, etc.
Special effects are perfect for adding an extra layer of creativity and personality to your videos. For example, you can add a motion blur effect to a fast-moving scene or use a glitch effect for futuristic videos.
With InVideo, the sky’s the limit regarding special effects. You can use blurs to create depth-of-field in scenes or add various filters such as sepia, black and white, etc.
Filters are great for creating an atmosphere and enhancing the mood of your video content. Glitch effects are perfect for videos with an edgy vibe or for experimental pieces.
InVideo offers several glitch effects that you can apply in different ways throughout your video content. Advanced features such as transitions, animations, and special effects give you creative freedom when producing professional-looking videos with Invideo.
Exporting Your Video & Sharing It with Your Audience
Exporting Your Video in Different Formats (mp4, GIFs)
Once you have finished customizing your video, it’s time to export it. InVideo allows you to export your video in various formats, such as mp4 and GIFs.
To do this, click on the ‘Export’ button at the dashboard’s top right corner. You’ll then be prompted to choose the format in which you want to export your video.
Select your preferred format and set any additional options that may be necessary. It’s important to note that different platforms require different video formats.
For example, Instagram only supports videos in mp4 format. At the same time, GIFs are ideal for sharing on social media and messaging apps like WhatsApp. Therefore, it’s essential to consider where you plan to share your video before deciding which format to export it.
Sharing It on Social Media Platforms (Facebook, Instagram)
Sharing your brand’s video on social media is one of the most effective ways of reaching a large audience quickly. Fortunately, InVideo allows you to share your videos directly from its platform. Click on the ‘Share’ button next to the ‘Export’ button and select the platform(s) where you want to share your video.
For Facebook and Instagram, download the mp4 file format and upload it directly onto their respective platforms using their built-in uploader. Alternatively, InVideo enables direct sharing through its own platform. Users can share their content using a URL link or embed code.
Wrap up
InVideo is an incredible tool for creating stunning videos for brands without having any prior experience or technical skills required. With its intuitive interface and advanced features such as transitions, animations & effects, users can customize high-quality videos that capture audiences’ attention effectively.
By following the guide’s steps, from creating an account, navigating the dashboard, and customizing your video with text, graphics, and media to advanced features like transitions and exporting your video in different formats(mp4, GIFs), brands can now showcase their products or services in the best way possible across various social media platforms. InVideo is a valuable tool for any brand that aims to expand its online presence through video marketing.